Blog post 4

http://www.designyourway.net/blog/inspiration/burger-king-vs-kfc-vs-mcdonalds-print-advertising/

Little Picture:

This advertisement is from burger king. It is advertising their new 7 inch long burger. It shows a pretty woman about to have her mind blown away by the amazing new taste of the burger.

Big Picture:

The deadly sin used in this advertisement is gluttony. It is persuading people to buy more food from burger king. The burger is also bigger than a regular burger so people who buy this burger are eating more than they normally would. The text beside the picture of the burger says "fill your desire for something long, juicy and flame-grilled with the new bk super seven incher. yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 thick & Hearty Steak Sauce." By saying "Yearn for more after you taste.." they are persuading the audience to have more than one. It is encouraging the audience to indulge in gluttony. It also shows the greed of the advertisers ( burger king).   

Audience:

I believe the intended audience is the american middle class. They advertise that it only cost $6.25 for a whole meal! which is the average amount the middle class pays for fast food. The add could be targeting adults but may also influence kids. Most of the time, it is a child that convinces mom or dad to get fast food for dinner. However, it is an adult that is usually buying the food.